Samsung has unveiled an exciting addition to its digital ecosystem – Samsung Food. This meal planning and recipe discovery platform, available in over 104 countries, is poised to revolutionize how people plan, prepare, and enjoy their meals. Let’s dive into what makes Samsung Food a game-changer.
A Taste of What’s Inside
Samsung Food is built upon Whisk’s foundation, a platform that Samsung Next acquired in 2019. What sets it apart? It boasts a staggering collection of more than 160,000 recipes, catering to a global audience with support for eight languages, including English, Spanish, Korean, German, French, and Italian.
samsungfoodofficial/ Instagram | Indulge in flavors that make life delicious
Users can seamlessly explore this culinary treasure trove with the ability to search for recipes, craft shopping lists, plan meals, and even follow their favorite recipe creators. This stems from Whisk’s extensive database, now integrated into Samsung Food.
Streamlined Shopping Experience
One standout feature of Samsung Food is its integration with e-commerce platforms in select regions. This integration streamlines the grocery shopping process. As users save recipes, ingredients are effortlessly added to their shopping lists, simplifying the task of gathering all the necessary items for a delicious meal.
From Whisk to Samsung Food
While Samsung has rebranded the platform as Samsung Food, some remnants of Whisk’s past still linger. The Samsung Food website resembles its predecessor, and the app download links on the Play Store and the App Store still direct users to the Whisk app. Sometimes, transitioning smoothly between brands can be quite a challenge.
samsungfoodofficial/ Instagram | Early prototypes of Whisk were created by founders Nick Holzherr and Craig Edmunds
Bespoke Integration
Samsung has gone a step further by making Samsung Food available in its Bespoke range of refrigerators. This move aligns perfectly with the brand’s commitment to innovation. Now, users can access this meal-planning marvel right on the internet-connected screen of their refrigerator. It’s a small technological step, but a giant leap for your kitchen.
The plan doesn’t stop at refrigerators. Samsung intends to deepen the integration with other Bespoke devices, such as microwaves and ovens. Imagine harmonising your kitchen appliances with Samsung Food to simplify your cooking experience. Set timers, pre-heat ovens, or adjust cooking settings for Samsung appliances connected through the SmartThings home system – it’s all in the pipeline.
samsungfoodofficial/ Instagram | Samsung Food is built upon Whisk’s foundation, a platform that Samsung Next acquired in 2019
A Taste of Personalization with “Food AI”
As we enter 2023, Samsung Food introduces a dash of personalization through “Food AI.” This cutting-edge feature empowers users to customize recipes to suit their preferences. Make a dish vegan or vegetarian-friendly, fine-tune its nutritional value by altering ingredients, or even create a fusion masterpiece by requesting a Korean twist on an Italian classic.
Bold Ambitions for the Future
Samsung has grand plans for the Samsung Food platform. By the end of this year, it aims to integrate Samsung Food with Samsung Health, enabling users to log their nutrition and manage their diets more effectively.
In 2024, Samsung envisions incorporating “Vision AI” into Samsung Food. This exciting development will enable the app to recognize food items through your phone’s camera and provide detailed nutritional information.
